With new technologies and digital marketing coming out all the time, it can be hard to stay on top of updates for your MSP marketing efforts. To help you stay current with innovative new strategies, take a look at these three essentials:

1. Content Marketing

Content Marketing is when you create a blog that your industry can use as a resource. For example, you could create a blog with the primary goal of helping others understand the tools that work best for them and then update it with new content regularly. The main benefit of this approach is being able to produce useful content, which your clients and prospects might value.

What are the benefits of Content Marketing for MSP?

The main benefit is that it helps you become an authority in your industry. You want clients to view you as someone who knows what they are talking about, so this is a great asset. By providing them with information about the tools in your niche, you are showing that you understand the market and can help others with the knowledge that works. 

Another benefit is the possibility of having links from other blogs back to yours, which will help your traffic and rankings. You want to leverage this by consistently publishing new content.

2. Search Engine Optimization (SEO)

Search Engine Optimization allows you to become a link powerhouse. By creating a blog and using it as your source of content, you can use search results as a way to drive more traffic to your site. This will help you improve your rankings in Google, which is the most powerful search engine in the world and will help your efforts for new clients. 

Benefits of Search Engine Optimization for MSP:

The main benefit is that you can use search engines to drive traffic back to your site. For example, if you are a blog about Windows Servers and someone lands on your site through a search result, they might click over to your website and convert. The great thing about this is that you have control because it is not automatic like with Google or Bing. You could be chasing after clients by using these search engines and still not get them, but if you have your own site then you are in charge of how many leads come from this source.

3. Digital Advertising

Digital advertising is a great way to reach out to prospects online. You can use social media platforms like Facebook or LinkedIn to advertise and get your message out there. By using tools like Facebook ads, you can target people who are interested in your service and offer them a discount in exchange for a trial or evaluation. This is a great way to kick off new relationships with clients and get them in the door for more sales opportunities down the road.

Benefits of Digital Advertising for MSP:

The main benefit is that digital advertising allows you to reach out to prospects easily. With the ability to target people using Facebook ads, it is easier for MSPs to reach out and offer deals. It helps them reach more people online, which will lead to more leads and higher prices. Specialized marketing tools like this can help you attract new prospects and establish yourself as an expert in your industry while also increasing your revenue.


There is no denying that it is hard to stay on top of these things as a business owner who has to watch over their day-to-day operations. To help you stay on top of your MSP marketing efforts and know what the best strategies are, check out these three essentials today. They will help you attract more clients, land more leads and increase your revenue over time.