A website is a set of web pages and resources interconnected by hypertext links. The Internet user can access through a web address called URL.
All registered under the same domain name. A website or website includes texts and multimedia.
It is hosted on a web server, which can be accessed through the internet or intranet.
A web page can be defined as being the set of structured HTML documents stored on a server.
And it is also connected to the global network that is the internet. The latter mainly contains text enriched and accompanied by images, animation videos.
Sometimes sound and links from this page to other web pages.
In recent years, the internet has industrial into the most widely used tool globally. It connects several Internet users worldwide.
And also, far exceeding traditional media such as television. And also when an Internet user lands on a website.
He seeks to satisfy a desire for sharing, communication, fun, or to answer questions in different fields.
A web page contains information that makes it possible to communicate. And also share resources with people connected to the internet worldwide.
Professionals create websites to make themselves known to the general public. And also integrate them as an essential step in implementing its commercial strategy.
This very effective way aims to develop their reputation and notoriety on the web.
And also by using the website to disseminate information and advertising. For a professional, the website is an advantageous communication medium that has in itself a double interest.
To make itself known to potential customers and carry out targeted marketing at a lower cost.
And also by implementing a brand promotion strategy to assert its presence on the internet.
There are different types of websites, and each class corresponds to a purpose. We can cite :
The e-commerce sites or websites merchants direct objective online sales. The showcase sites mainly used to present and explain the services of an organization or brand.
The institutional sites, which Present an organization. And its values through a description of its business., its key figures.
And also information essential to the target audience. The portal sites, which provide messaging services, news
Personal websites, created for individuals’ benefit, wish to share their passion for a specific subject online.
This file is far from complete, and there are other sites such as blogs, community sites, collaborative sites.
1 – Increase your visibility
A website is a tool for your business that will allow your customers.
And potential customers to find your essential information (products and services you offer, opening hours, address of your store or your offices).
2 – Available 24/7
Among a website, your business will be searchable without interruption (24 hours a day, seven days a week).
And even accessible anywhere in the world (in your city, your department, your country and even beyond).
3 – Quickly modifiable
Unlike advertising, you can indeed make changes to your business website very quickly. And automatically (usually with the use of an administration system, a CMS).
4 – Offer support to your customers
Nothing like your company’s website provides additional information about your products. And services to your customers (with a list of questions/answers).
It is also an opportunity to provide your customers with other means of contacting you (contact form, chat, forum).
And also participation areas (comments, opinions).
5 – Automate specific tasks
On your company’s website, you can automate specific tasks. It will save you time and therefore money.
It is mainly the case with an online reservation or appointment forms or even online purchase for an e-commerce site.
6 – It’s not an expense; it’s an investment
Having a website for your business is an investment in time that will allow you to increase your notoriety.
It reduces your printing costs and increases your potential clientele.
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